Top Six Tips To Write Effective Content, SEO Friendly and Human Readable
Did you know these six tips to write effective content is what every SEO content writer needs to master to increase web traffic? Every online business strives to increase traffic and conversion rate in order to increase sales and gain profit. Achieving good results online requires consistency in publishing quality content. Unlike previous years, content writers are required to produce content that is both human and bot friendly.
Before Google, the largest search engine, introduced Google Panda algorithm and Hummingbird, webmasters would stuff keyword in their content and be rewarded with higher ranking. However the introduction of this algorithm in February, 2011 punished websites filled with thin and poor quality content. News sites and social networking sites that are heavy in content saw steep rise in their rankings as advertising sites heavy in images lost ranking. Since February, 2011 webmasters have concentrated on producing content that is both SEO friendly and human readable (informative and appealing) in order to gain ranking. Unlike in the previous times when content was written for the bots and spiders. It was common to find poor readable content stuffed with keywords highly ranked on SERPS.
Introduction of Panda and Hummingbird algorithms to punish poorly written content and reward high quality content has witnessed improved content online. Today webmasters are concerned with the human readability of the content and have little regard to SEO terms such as keyword density and frequency as stuffing of keywords is an obsolete content strategy.
Below are top six tips to write effective content that is SEO friendly and human readable:
- Write useful and appealing content
Writing a helpful and entertaining content is one of the best formulas for writing good content. Note that majority of engine rewards websites will share relevant content with their readers. The more unique and fresh your content is the better visibility you will get in search engine results. On top of that, if many of your readers will find the content to be more useful and entertaining, this will relate to your content being shared widely. Bear in mind that a perfectly written content outplays quantity at all times. Some website owners think that your site can be highly ranked by just sharing more articles. This is wrong because if you write just to have new content without considering quality, you will be frustrated.
- Keep it precise and to the point
When writing your content, you must be considerate of your reader’s time. Keep your content short and go straight to the point. Note that at a time, a reading a longer article can be boring. According to SEO experts, if an individual can read your content and benefit from it within 5 to 10 minutes, you will get readers engaging with your content. Try to break down your article into short paragraphs for easy reading.
- Pick your keywords and use them wisely
SEO-friendly writing can be defined as writing and arranging content on a web page so that it can be highly ranked, relevant and above all readable. Even before you begin writing your content, the first thing you need to do is to choose which keywords to use. Make sure you include them in your title, in your Meta-tags and withing the body of your article, while ensuring that you are not overusing them. The majority of readers are wise to notice what you are doing, and they will be discouraged and never visit your website again. Tag your content since it will help search engines categorize your content more correctly and will also assist in positioning your search.
- Have a point of view
Note that the only thing that can set your writing apart from others is your point of view. Any person can write content on the similar topic as yours but make sure you add your story and experience will make it more original. Giving out your spin or twist will make your article much more appealing and exciting to your readers.
- Making links part of your copy
Once you add links to your content, it is vital to make it part of your text rather than just saying “click here for more details.” The addition of backlinks from credible sites that you used as your source is paramount since it builds trust and trustworthiness with your readers about the details you are sharing.
- Optimizing your images for higher search engine ranking
Ensure that you include relevant images in your content. This will not only make your article more entertaining, but you will also be able to optimize your images using relevant keywords to name your image files. Ensure that you label the image appropriately and to optimize the size of the file as load time can significantly affect your SEO.
These six tips to write effective content will surely assist content writers, webmasters and blog owners struggling with content writing strategies. In case you need content writing services, press release writing services or ebook writing services visit Writing Content Services for professional assistance