02 Apr Amazing Tips on Writing Amazon Product Descriptions

Tips On Writing Amazon Product Descriptions

So you are selling on Amazon. You are not alone. Your product is competing with hundreds of millions of others. Getting noticed on Amazon doesn’t just happen. It takes loads of work and determination. It involves writing product descriptions that grabs and holds your visitors’ attention. Have you been writing product descriptions but have not seen your sales improve? You are probably doing it all wrong. Here are 8 amazing tips on writing amazon product descriptions:

Tips On Writing Amazon Description Writing That Sells

1. Sell the right product

Products sold at 200 dollars each or more are a good place to start. Focus your research on Amazon’s bestseller listings. Get to know what the most successful sellers are promoting. Use Amazon’s automated product research tools like Juggle Sprout and Unicorn Smasher. Promoting the “wrong” products soon starts feeling like too much work leading to too little results.

2. Have Your ideal customer in mind as you write your description

Just about anyone from anywhere on the planet can buy your products. However, you are not targeting everyone in the world. You need to research until you develop a crystal clear picture of your ideal customer. What do they do? What are their hobbies? What problems do they want to solve? For example, you are selling high-end footwear that people can wear to the office.

Ask yourself: are they looking for durable, comfortable shoes with high heels that make them feel confident and successful? Choose words carefully. Select words that don’t exaggerate claims. Words that showcase benefits in the most natural way possible. Believable words. 

3. Focus more on benefits than on features

Who wants to read product features? Let’s face it: features are boring to read. Techno-savvy people might enjoy reading them, perhaps. But what about the specific category of customers you are targeting? The only way to get them interested is to explain in simple, everyday English how those features help them. Features per se are essentially more about the product than they are about the customer.

Your job is to create links between features and benefits. Focus on one or two key features. Describe how the chosen  features improve, enrich, or even transform the targeted user’s life. Communicate like a human being. Talk to your customers like you would in real life. Aim to connect; to earn trust.

4. Write well — for Google and your customers

Writing well can be a daunting task. Can’t write? Do not worry. You are an entrepreneur, and serving customers and making money comes first. Consider hiring result-oriented freelance product description writers to do your product descriptions. The best writers know how to string together words into headlines that grab visitors’ attention.  

• Position Key Information at Hard-to-miss Locations

Competent product description writers understand how search engine optimization works. Such professionals have mastered the art of inserting your keywords at strategic locations throughout your description. Headlines and subtitles are some of the best opportunities to work your keywords into the text. Your writer should be able to use their creativity to ensure no critical detail stays hidden from your visitors’ eyes as they skim your description. Remember, no one reads anymore these days. Search engines and customers love well-written product descriptions.

5. Watch Your Competitors

You have probably muttered: seriously? “Sell the right product” doesn’t sound like the kind of advice you came here for. But wait; how thoroughly did you research your product categories? You are going to be earning a commission on every sale you make. And your cut is usually a percentage. You need to sell tons of low-priced items selling at ,say 20 dollars each, before you can make a decent income. It is advisable to look for products with reasonably high prices and consistent demand.

You are up against more than 300 million competitors on Amazon. While the majority are not making much money, a few are doing super fine. You want to know who they are. Where will you get that information? Check out Amazon’s best sellers page. You will get information regarding the best-performing products. Additionally, you will gather information such as customer reviews and ratings.

• Pay Attention to Competitor Ratings and Reviews

Nearly 90 percent of today’s customers regard online reviews as they do a friend’s recommendation. For that reason, pay attention to yourcompetitors’ reviews and ratings. Such information reveals why customers prefer buying specific products and why they like buying from your competitor. The cliché “knowledge is power” stops being another tired saying. It becomes your launching pad to a whole new reality where improved conversions happen a lot more often.

6. Be on Your Competitor’s Email List

Spies are some of the most dangerous elements in warfare. And you are going to be fighting many battles on your journey toward entrepreneurial success. Spies pretend to be minding their own business while all the time monitoring every move their hapless enemy makes.They learn about secrets and strategies that help their enemy win. So, get yourself onto that list. Soon, you will start getting crucial bits of information periodically.

• Learn Best Practices and Get Marketing Ideas

Your successful competitors will be sending you emails every once in a while to let you know the next amazing product you need to buy.  You can be sure they will not be promoting everything. They will focus on specific products — products that sell and make them rich. Most importantly, you get to learn the best practices and get new ideas for your marketing strategy.

7.Describe Your Products Differently

You want to stand out. You won’t if all you want to do is write generic content no one ever reads. Be different. Stop using words like “very high-quality” “Best in the world” (unless it is), “most excellent” and so on. Buyers are not dumb. They know you are a seller, and that you would like them to believe your product is the best in the world. Some people hate reading such descriptions. Instead of writing “Best soles you can ever find”, write “rubber soles that last long and improve traction.”

8. Use Social Proof

Can you get a celebrity to endorse a product? Perhaps some of your customers are willing to write testimonials for you? Maybe a popular magazine or social influencer featured your product recently? Few things work as effectively as social proof when it comes to selling products online or offline. People are not lining up waiting for their turn to endorse your product.

So, be creative; find a way to earn social proof. Think of how you can help a celebrity or one of your customers. Think win-win, and you won’t need to beg for the social proof you need to succeed.

What will you do with these 8 amazing tips on writing amazon product descriptions? Do something. Research best sellers. Start spying your competitors. Know your customer. Sell benefits as opposed to futures. Avoid using words that make your customers feel you are only interested in making a quick buck. Write well; use impact words that get results. Find a way to encourage social influencer, satisfied customers, and celebrities to talk about your product. After doing all these things, you will begin to see your visibility, conversion, and sales improve. Hopefully, you will start making some serious money selling on Amazon soon.