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whitepaper writing services

What are white papers and why should you write them or have them prepared for you? A white paper is an opportunity to present yourself an expert on a topic of interest to a specific target audience. It is an advanced problem-solving guide. Most importantly, a well-written white paper offers a solution to the problem you have presented. Not everyone reads blogs. If your customers are corporate entities, rest assured they would rather read case studies or white papers than blog posts. Typically, white papers are 7–8 pages long, and you do not have all the time needed to create them. That’s why white paper writing services exist. 

Does your business mainly sell its products or services to other companies? Your content marketing strategy needs to become a high-performance engine.You need to use the right lead generation content. Having product brochures is all right, but there other effective lead generators as well.

You need to start using whitepapers, case studies, and webinars if you haven’t started already. One report revealed that 78 percent of B2B buyers had used whitepapers to research products in the previous year. Typically, such kind of customers need to feel they have obtained sufficient information for making informed choices. Too busy to write whitepapers? Any of the best whitepaper writing services can connect you with a professional whitepaper writer for the task.

Are You in the IT Industry?

Whitepapers provide the detailed information B2B, and other types of customers need before they make their purchasing decision. Whitepapers are useful to most B2B buyers, but they are critical to the IT-related buying process. One survey that focused on IT buyers discovered that 49 percent of them had relied on whitepapers to buy a technology-based solution recently. Writing tech-related whitepapers can be hard. You want to hire the best professional whitepaper writer you can find.

Earn Trust from Customers and Prospects

A well-written whitepaper is not a sales pitch. You must avoid making it look like another opportunity for you to toot your horn. Customers need your document to focus on what it should: provide useful information. Whitepapers are not advertisements, and they should never read as such. They should always be a source of detailed information that inspires confidence in potential customers. 

When customers know you are not trying to push products to them, they are more likely to read what you have to say. Trust issues and well-written whitepapers are rarely together. Good whitepaper writing services get your prospects and customers to consume useful information in a “sales-free” environment.

Build Your Email List

You are not going to be selling your whitepapers. Well-crafted whitepapers are an excellent opportunity to show a little generosity. The word “FREE” still gets people to stop and listen. Writing your whitepapers takes time, and you would want people to appreciate the effort you made. Most people would be willing to provide their email addresses in exchange for whitepapers that help them make the right decision. Through the email addresses collected, prospects and customers will keep getting other valuable information that improves their businesses or life in some way. Soon, trust grows so strong that selling useful products and services becomes much easier. 

Present Your Business as a Thought Leader

Whitepapers are an effective means when it comes to presenting yourself as an industry expert. They allow you a chance to share your in-depth knowledge and informed ideas regarding a specific topic or problem.

However, you are not going to be the only person attempting to educate the market. It is hard to get noticed when so many like you position themselves as experts. For that reason, your presentation needs to be the most informative, factual, engaging, and compelling that prospective customers come across. You are busy building your empire. So, consider working with whitepaper writing services.

Get Your Readers Taking Action

You are writing a whitepaper for a reason. You have specific goals that you hope to attain. Well-written whitepapers don’t directly ask customers to place an order. Sophisticated customers might find that annoying, and some might stop reading at that point. But you still need to get your readers to take action.

Good whitepaper writers aim to direct prospects to where they can find more information on the solution. Remember to include your phone number, email address, or a link to a relevant page on your site. By the time a prospective buyer finishes reading the document, they are feeling confident enough to make their decision. All they need, perhaps, is to get a few clarifications.

Whitepapers Help You:

  • Present a problem in a detailed manner that tells prospective customers you understand it extensively
  • Provide a solution to the problem outlined
  • Position your business as a thought leader whose expertise others can rely on
  • Guide potential customers on their journey towards the resolution of a pain point
  • Build a high-quality email subscriber list
  • Generate Leads
  • Sell

Writingcontentservices.com can provide the professional whitepaper writer you need to prepare detailed, helpful content. Whether you are in retail, IT or financial services, we can help. Our quality persuades, and our prices get your accountant smiling.